How do you create an engaging home search experience in Facebook to help with lead generation?
REX needed to work through some ideas for engaging buyers. After working through a design sprint, one of the ideas we came up with was a Facebook chatbot, where buyers could ask questions, find homes, and chat with a rep for more pressing questions. The idea was to promote more Facebook users to use for advertising information.
WHAT I DID:
Copywriting, Interaction Design, Concept, Prototyping, User Research
This concept was to investigate the opportunity on Facebook and what we could offer of value to users. The solution allows users to enter a zip code, see homes and schedule a showing. We also investigated offers as well for future builds.