How do you create a platform that helps reward non profits for business patronage?
eGood is a startup that launched 2012 that allows businesses, causes and consumers to connect. The service allows consumers to search for businesses that give a percentage of their sales to charity,as well as engage with them. The platform also has a
management system for businesses and causes to track their sales and contributions, as
well as view stats of change created.
management system for businesses and causes to track their sales and contributions, as
well as view stats of change created.
WHAT I DID:
UX Team Leadership and Primary Architecture, Prototyping,
and User Research
and User Research
DISCOVERY:
We needed to understand user needs, desires and mental models first, so we started with a round of contextual inquiries with our 4 user groups (Consumers, Influencers, Business owners, and Non-Profit leaders). We did several rounds of pre-visualization: how the process would work, relationship models, storyboards, etc. Furthermore, we used fake promotional pieces in our testing to gather initial user feedback. Furthermore, we conducted competitive audits for positioning, visual design trends, and functional gaps in the industry.
IDEATION:
Once we had completed our discovery, it was decided that the business would focuson brick and mortar buisnesses, acting as a sort of Yelp for finding businesses that give a percentage of sales to charity. We started first on the web interface, going straight to web based prototypes in Axure, and user tested them to see how they performed.
We also designed the interfaces for businesses to track customers using a geo-location system, whereby users checked in, and the business found their name and gave them credit. Finally, we approached the mobile app for users on the go using a map based interface
SOLUTION:
The final solution included a web application for global management and discovery, a mobile app, and a tablet based interface for businesses. The businesses and non-profits could both access reporting features as well.
Business Dashboard
Business transaction page.
Finding businesses
Business Details
Tracki9ng change by giving the user visuals on what happened as a result of their actions
