How do we improve the health of our consumers, so they don’t need our product?
The makers of Cushing’s Connection wanted to create a tool for Cushing’s patients to be able to keep track of their symptoms & medical information in order to help manage their health and recognize a relapse. Current methods were usually manual, whereby patients carry large amounts of pictures and medical documentation to doctor’s appointments.
WHAT I DID :
UX Design Leadership,Information Architecture, Product Lead, Prototyping,
Usability Research
Usability Research
DISCOVERY:
The original pitch for the app was for a native application, but was switched to a web app to get the widest user acceptance. The goal was to give users an instant snapshot of their health, so we had to create charts of useful information that made sense to users and that gave medical professional a time lapsed view of the patient. From a business perspective, one of the key points of the app was to have patients join the company network, so we had to include clear calls to action and value prop around joining the network.
IDEATION:
Since the definition had been done prior to my involvement, we got to work straight away on some concepts. There was also a need to test and communicate the design across devices to the development team (which was in NYC). Previous attempts internally were done by mocking every screen out in 3 different versions. Instead we chose to focus on the framework of 5 template pages, with modular functionality to give devs a responsive system to create the rest of the pages.
Also, we conducted focus groups with doctors and patients, getting initial feedback, and refining the available data types to make it most useful.
SOLUTION :
This project was technology at its best — allowing the user to see new information in a new way in order to recognize health problems before they get serious.
The app allows the user to take photos, as well as enter numerical data, and qualitative data in the app, creating a complete picture of their health. The users can then email a copy of the report to themselves or a medical professional for review. The application worked on all devices from mobile to full screen desktop, and served as a prototype process for future endeavors for the agency.
